It is the overall image of a corporation, firm or business in the minds of diverse publics, such as customers, investors and employees. With consumers increasingly starved for time and bombarded by information, companies need to stand out and be noticed. A powerful identity helps create preferences and triggers recognition.
Sumber Setia Abadi – Perkasa Teknik – Arnas Insurance – BPR Lestari – Indrayani Dewi & Partners – Scan Unite IT – Cahaya Terang Bersaudara – Global Twin Star – Prima Komponen Indonesia
Corporate Values & Culture
Corporate values are captured by the logo and the whole identity. The corporate culture is symbolized in a visual identity which evokes pride and honor of the entire organisation, internally and externally. The values and culture also need to be communicated to public in many ways.
When there is little differentiation in a product category, corporate identity can make a huge difference. Customers’ trust in the company’s reliability counts the most.
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